Events are becoming a powerful tool around the world to create brand loyalty, introduce products, and generate revenue for organizations. Insomniac’s wild success with EDC style events around the United States demonstrates how influential events can be. Additionally, 79% of surveyed marketers in the US said they use events to generate increased sales. (more…)
As any experienced event planner will tell you, the one decision you make that has the biggest impact on your budget and overall event experience is the choice of venue.
And it’s not just the “feel” attendees will get at your chosen location. Be sure you’re comparing apples to apples. (more…)
Finding the right meeting venue for your meeting or event can be time consuming and potentially daunting with so many venues to choose from. To help focus your decision making, here are our top six tips for areas to consider when choosing a venue. (more…)
Trade show exhibit space is the largest percentage of your trade show budget. As such, it should never be selected via the dart board method. Just like all other real estate transactions, it is all about location. All booth spaces are not created equal. The location of your trade show exhibit booth plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So, when selecting exhibit space, consider these 10 tips for choosing the best spot. (more…)
Event planning can turn even the most capable person into a ball of nerves. But if you’ve been selected to plan your company’s next holiday party, awards banquet or open house, relax. Our helpful tips can make the process go more smoothly and successfully. (more…)
Location, Location, Location. This illustrious word echoed three times has become a defining sentiment of New York City lifestyle. Making the right venue selection for your fashion show can heighten the creative impact of your event; elevating the experience to the next level. It is important to know precisely what you and your guests will need from an ideal venue location. Below we define the four factors—from creative to logistic—to consider when selecting a memorable fashion show venue. (more…)
One of the most significant festivals in Indian culture, Diwali, the festival of lights, sees millions attend firework displays, prayers and celebratory events across the world every autumn.
The festival is celebrated by Hindus, Sikhs and Jains for a variety of reasons, although the main theme which runs throughout is the triumph of light over darkness and good over evil. (more…)
Every event planner knows that where they choose to host a meeting or conference is every bit as important as the event itself. Ask anyone who’s been involved with the event industry for even a marginal amount of time, and they’ll tell you as much. If you don’t have a great location, then nothing else matters, right?
Even if you’ve got what seems to be the perfect venue, a less-than-stellar location can deep-six any benefits you might gain from it. Why is this, though? (more…)
When organizing an event, you are confronted by many decisions. Choosing a venue is the one decision that will have the largest impact on your event. The date of the event, catering options, and attendees’ pleasant experiences … all are partly affected by which venue you select.
Does this sound a bit intimidating? You don’t have to feel that way. Here are some guidelines about when to make decision, what to consider, and how to do better. (more…)
Today, Hindus, Sikhs, Jains, and Buddhists worldwide will begin the countdown to Diwali. Also called the Festival of Lights, the annual event is the most anticipated and eagerly awaited of all Indian celebrations. Though the holiday is always observed in late October or early November, the exact date which is determined by the position of the moon and the Hindu lunar calendar, differs.
The festivities will begin in earnest in month of October with Dhanteras. The name is derived from the words “wealth” (Dhan) and “thirteen” (Teras), the day of the lunar month the celebration takes place. Since the day is dedicated to Lakshmi, the Hindu goddess of wealth, one of the fun rituals observed is shopping for gold and silver jewelry. Those that cannot afford to settle for colorful new clothes and utensils, which are also considered auspicious.
According to folklore, the credit for this fun tradition can be attributed to the crafty wife of a 16-year-old prince who was destined to die from a snakebite four days after the wedding. To try to save her husband’s life, the bride illuminated the room’s entrance with small lamps and heaps of gold and silver coins and ornaments. She also kept him awake by narrating stories and singing songs. When Yama, the Hindu god of death, arrived, he was blinded by the brilliance of the light from the lamps and precious metals. When the deity finally managed to get atop the heap, he became so mesmerized by the sound of the prince’s wife and her stories that he sat and listened the entire night. He then quietly snuck out in the morning without harming the prince.
The day after Dhanteras is celebrated in different ways. Some call it Kali Chaudas or Narak Chaturdashi and believe that it was on this day, Mahakali, the Hindu goddess of time and death, killed Narakasura, an evil demon. To commemorate the occasion, they conduct elaborate rituals to rid the house of demons and evil spirits. Non-believers think of the day as “Choti” (small) Diwali and begin the celebrations early.
Most households start Diwali, with morning prayers. The rest of the day is spent exchanging gifts and sweets with family and friends. Those that missed out on the Dhanteras shopping spree make up for it on this equally auspicious day. Many people also adorn the entrance of their homes with colorful powder designs called Rangolis.
The festivities continue into the evening when homes are lit up with diyas, and tables are laden with scrumptious food. After dinner, families meet up with neighbors and friends to create their own fireworks shows. While younger kids stick to safe sparklers, teens and adults light up the skies with bigger, louder, and more colorful fireworks. The celebration continues late into the night until every last firecracker has exploded.
There are numerous myths associated with Diwali. The most popular one credits it to the people of the ancient kingdom of Ayodhya. According to the legend, the festival was held to celebrate the return of King Rama, his wife Sita, and brother Lakshmana, from a 14-year exile imposed by the monarch’s stepmother.
For some Hindus, Diwali also marks the end of the calendar year. The 57-year lead against the commonly used Gregorian calendar has to do with using the shorter lunar months to calculate the year. The last day of the festival, Bhai Dooj, is dedicated to the special bond between brothers and sisters and celebrated with more gourmet food and prayers.
While Diwali is fun for kids all over the world, it is particularly so for those that reside in India. That’s because, in addition to a week’s vacation from school, they also receive gifts, attend parties, eat delicious meals, and best of all, play with fireworks!