After years in hotel sales, Cheryl joined SHW to lead the hotel sourcing team. She now oversees the teams who deal with vastly detailed complexities around meetings and events: hotel contract negotiations, creative registration solutions, and conference housing management.
Whether you are planning a wedding reception, a charity fund raiser, or a business networking event, the choice of venue is crucial. Banquet halls and event venues may be multipurpose, but that doesn’t mean that they are all created equal.
If you want your event to be truly successful, you need to hire the best venue possible. To do that, you need to know what makes a great hired venue. If you are looking to book a banquet hall or hired venue, you need to consider the ‘rule of 5’. (more…)